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About Yoshinoya

Yoshinoya (?野家) is the first and the largest chain of gyudon (beef bowl) restaurant with over 3000 outlets around the world.

Founded by Mr Eikichi Matsuda, Yoshinoya is named after his hometown, Yoshino-Cho, Osaka.

The kanji 吉 (yoshi) means “luck” in Japanese, the kanji 野 (no) means “field”, and the kanji 家 (ya) means “house”. The story of Yoshinoya began in 1899, in a small shop in Nihonbashi Fish Market that sells Gyudon. The authentic special broth is seasoned with a secret recipe of herbs and spices, and together with sweet onions, it is served on a bowl of fluffy Japanese rice as a healthy and tasty meal to the fishermen and fish market mongers to savour.

With their hectic schedules in the fish market, the fishermen and fish mongers barely made time to eat properly. At Yoshinoya, they could step into a bar-like area to place their order at the centre of the bar and receive their bowl swiftly. With that, eating Gyudon was very convenient as it could be held in one hand and eaten while standing up.

The story of Yoshinoya’s Gyudon soon spread and gained popularity amongst the working class, and the beef bowl is known for being ‘cheap, fast, and delicious’.