Brands For Less Jurong Point

Brands For Less Sale & Promotion

About Brands For Less

The Brands for Less (BFL) Group is one of the region’s leading off-price retailers of fashion and homeware.

Based in the United Arab Emirates, they serve over seven markets across the Middle East and Southeast Asia. Their journey began with their unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in 2000, the Group established a new home in the UAE.

Their goal is to delight customers and keep them coming back with the promise of exceptional items at up to 80% off the original retail price for designer brands. The “Treasure Hunt” model ensures there is always something new to explore, desire, and discover. The Group acquired exclusive rights to the ‘Tchibo’ franchise in the MENA region, selling the German brand’s homeware and apparel at highly competitive prices paired with premium customer service.

The Group continues to expand their product range in line with their customer-centric approach, ensuring store visitors enjoy a rich, all-in-one experience. BFL Group’s latest initiative has been to make Brands for Less more accessible to customers worldwide by expanding their e-commerce reach